The Uncommon is an award-winning range of premium Marlborough wines presented in beautifully designed 250ml cans, bringing great New Zealand wine into places, occasions and moments where traditional bottles don't always fit. Crafted by experienced Marlborough winemakers, the range delivers the quality, provenance and flavour consumers expect from New Zealand wine in a format designed for today's lifestyles.

Combining premium wine with convenience, portability and sustainability, The Uncommon offers a fresh approach to wine consumption without compromising on quality. Lightweight, fully recyclable and perfectly portioned, the range is ideal for social occasions, outdoor adventures, hospitality venues, events and travel. The distinctive packaging and approachable wine styles have helped The Uncommon build a strong following across New Zealand, from major retailers and hospitality groups to leading festivals, stadiums and events.

The portfolio includes Leonard Bubbly Sauvignon Blanc, Twiggy Bubbly Ros, Dottie Sauvignon Blanc, Milligan Rosé and Wilfred Pinot Noir, each showcasing the vibrant character and quality of Marlborough winemaking. As a Certified B Corp™ business, The Uncommon is committed to balancing people, planet and profit, championing a more sustainable future for wine through innovative packaging and responsible business practices.

The Uncommon is proof that great wine doesn't have to be confined to a bottle, delivering premium Marlborough wine in a format designed for the way consumers drink today.